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Geographical Indications and Handicraft of India


As shoppers, we are always looking for ways to bring a piece of the world into our homes. Whether it is through the food we eat, the music we listen to, or the art we display, we love to experience different cultures. If you are looking for a unique way to bring the beauty of India into your life, consider purchasing handicrafts and art from India. These items are not only beautiful, but they also support the local economy and help to preserve Indian culture.

GI Tagged Products | Haath Ka Bana
FICCI IP Update Quarterly Publication

FICCI IP Update Quarterly Publication

GI & Handicraft of India Article

GI & Handicraft of India Article

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Making Folk Art On Cricket Bats

Cricket is one of the most popular sports in India. It’s no wonder that even kids are well-versed in the game. Whenever a cricket match takes place, millions of Indians tune in to see how it turns out. This demonstrates how big cricket is in India. People will go to any length to support their favorite sports team.

Haath Ka Bana took this as an opportunity to promote Indian Folk Art. The bats made comeback with an artistic makeover.

Haath Ka Bana is brand of The India Art Investment Company. The India Art Investment Company Private Limited, established in 2013 are engaged in promoting, preserving and empowering the rural artisans of India by working with them to present their works in a more Contemporary way with keeping the rustic and natural touch rural India. True to our mission – preserving culture – creating livelihood – we are working with 6000 artisan families across India.

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India’s Disappearing Folk Art and Craft

In India, there are various cultural art and craft forms that have been in existence for centuries, passed down from one generation to the next. Some of these cultural art and craft forms have nearly disappeared over the years, with only a few practitioners left. This creates an urgent need to document them before they become extinct, lest we lose valuable links to our cultural past as well as some priceless examples of ancient skill-sets (such as wood-craft, leather-craft, goldsmithing, etc.) This article focuses on one such endangered art and craft forms found in India and discusses their history and relevance in modern times.


Over the years, people of the Mithila region of Northern Bihar and South – Eastern Nepal have developed a distinctive form of folk painting on the walls and floors of their homes. Originally a form of bhitti – chitra or wall art, this ancient art form of Madhubani is a heritage rooted in the rhythms of Hindu ritual life.

Predominantly a feminine expression, the themes and motifs of Madhubani are drawn from a palette of mythical figures, Gods and Goddesses, ritual activity and very importantly, local flora and fauna. The region of Mithila abounds in marshes and ponds from where the women draw their staple motifs of lotus, fish, turtles, snakes and other elements of aquatic life. Generally, Mithila or Madhubani paintings are identified by the fact that no space in the painting is left uncovered. The colours are bright, vibrant and eye catching.

Haath Ka Bana promotes traditional folk art and crafts of India which are fading with time. With the objective to Preserve : Promote : Empower, we work with the artisans at grassroot level in creating sustainable livelihood opportunities by handholding them to upgrade their skills and producing artistic creations based on market trends and modern customer needs.

In year 2017 Haath Ka Bana made headlines when we organised the art exhibition during Patna Book Fair which was inaugurated by chief minister Nitish Kumar. Artists from 13 states showcased their traditional art and handicrafts at the exhibition.

In News | Haath Ka Bana

Padma Shri Baua, who hails from Madhubani, also participated in the art exhibition. Baua Devi, who was present at the press conference, said she started Madhubani painting at an early age of 13 years. The imagination and passion of an artist render a beautiful artwork in the long run. At the beginning, the artist should focus on his/her work and success follows with time, she said.