About Us

OUR STORY

Started in 2013, Haath Ka Bana is a social enterprise that promotes traditional folk art and crafts of India which are fading with time. With the
objective to Preserve : Promote : Empower, we work with the artisans at grassroot level in creating sustainable livelihood opportunities by hand
holding them to upgrade their skills and producing artistic creations based on market trends and modern customer needs. Haath Ka Bana is
brand of The India Art Investment Company.

OUR PROMOTORS

Mr. Prashant Singh

Prashant Singh is a critical thinker and a startup architect. He is the CEO of The India Art Investment Company, a specialist art firm offering diverse services to art collectors who are building new modern or pedigreed collections. Before establishing The India Art Investment Company in 2013, Prashant had a long and successful career of over 18 years in the BFSI industry in Leading & Setting up Businesses, Sales, Distribution, Products & Customer Management in India and abroad.

Mr. Aditya Kumar (CO-FOUNDER)

Aditya Kumar is a purpose-driven entrepreneur and co-founder of Haath Ka Bana, asocial enterprise e committed to reviving and reimagining India’s traditionalcraftsmanship for a global and contemporary audience. Witha background in thebanking sector, including a tenure at HSBC, Aditya brings strategic clarity and financialacumen to solving deeply entrenched challenges faced by rural artisans-helping themtransition from being invisible, struggling karigars to creators of premium, design-ledproducts celebrated on the world stage.

The journey of building Haath Ka Bana has been anything but easy. From earning thetrust of artisans, navigating inconsistent supply chains, to experimenting repeatedly tomeet modern customer expectations-every step has been hard-earned. Yet, thepleasure of seeing handcrafted products from the villages of India reach the hands ofHis Holiness Dalai Lama, Prime Minister Narendra Modi, Presidents Ram Nath Kovind andDroupadi Murmu, Home Minister Amit Shah, Chief Minister Nitish Kumar, and globaland Amitabh K Kant, has been profoundly leaders like Satya Nadella, Sundar Pichai, rewarding.

Aditya’s vision has always been to change the narrative around Indian crafts-not assymbols of charity, but as premium, relevant, and aspirational lifestyle choices. HaathKa Bana’s growing presence in leading Indian and MNC banks, IT and media firms, andgovernment bodies iss is a testament to that shift. With every collection, the teamdemonstrates how design thinking, storytelling, and strategic collaborations can makegrassroots art resonate with Gen Z and global consumers alike.

Aditya is also the founder of Metachamp Associates, a consultancy supportingpurpose-led ventures. Grounded in the philosophical wisdom of the Gita andUpanishads, and fuelled by innovation, Aditya remains committed to building culturalpride, economic dignity, and lasting impact for India’s artisan communities.

For him and Haath Ka Bana, this is just the beginning. Many milestones have beencrossed, but many more missions remain.

PRESERVE

Haath Ka Bana works at the grassroots level to identify various crafts and art of India which have and are fading away with time in various places of India. We engage with the artisans and understand their challenges and motivate them to continue their handicraft and art. We create a sustainable model for livelihood for next-generation artisans.

PROMOTE

Design development to enhance the functionality of the product, work on product standardization and quality to appeal to wider audiences. We offer customized corporate merchandise and gifting solutions involving products sourced directly from craft persons, thus eliminating the middle man. Provide a marketing platform for artisan groups that cannot afford to manage an independent presence Promote, educate and spread awareness of crafts through interactive programs amongst consumers Enable structured, long-term support through engaging corporates with a structured ‘Prerana Patron’ program with handicrafts.

EMPOWER

Haath Ka Bana ensures the economic empowerment of the artisans by increasing and sustaining their livelihood. This is achieved by equipping them with new handicraft designs, providing fair wages to the artisans, and maximizing the artisans’ profits by eliminating the middlemen. Community Development: Haath Ka Bana is instrumental in developing the communities/societies of member artisans. The different community development activities undertaken include raising education level, improving healthcare conditions, enhancing water and sanitation facilities, etc.